There will be a massive shift in how consumers buy products in 2022. Direct to consumer sales (DTC) will become increasingly popular as businesses move away from traditional retail models. This shift will be driven by several factors, including the rise of e-commerce and the growth of millennials as a consumer segment. We will discuss the key trends that will shape DTC sales in 2022 and beyond.
Mobile Commerce Will Continue To Grow Exponentially
A study conducted by Statista shows that in 2017, mobile commerce sales worldwide were worth $707 billion. The study predicts that this figure will increase to $1.3 trillion by 2021. Mobile shopping doesn’t just drive e-commerce sales; it also creates significant opportunities for DTC businesses. Online businesses continue to report that more than two-thirds of their revenue was driven through the mobile app. Given these figures, companies should offer an omnichannel experience to their customers, with a strong focus on designing an effective mobile app and website platform.
Video Influencer Marketing Will Lead To More Sales
Video marketing is becoming increasingly popular online, especially among millennials. According to recent studies by Hubspot, 93% of people who watch product videos believe that videos are helpful when making purchasing decisions. Furthermore, video marketing not only increases purchase intent; it also creates trust among potential customers. This is why companies should consider hiring social media influencers to create videos about their products and services. The influencer could either review the product or show unboxing videos of purchased items to their audience, which will help showcase brand authenticity.
Companies Will Use AI-Powered Chatbots to Improve Customer Service
Chatbots are now widely used by e-commerce businesses as automated customer service agents that provide answers to common questions that customers may have about an item’s specification or return policy. For example, companies can now use chatbots on their website and mobile app platforms, allowing shoppers to ask the chatbot questions about products. In the future, chatbots will be more advanced and will learn from a user’s behavior to anticipate questions they have about a product or service. In addition, chatbots will allow users to make faster purchases by providing updated information on delivery timeframes and prices for popular items.